Professional Mailing Partners
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Never Hibernate with the bears
There is a story about a successful business. It was a family owned business and each year it grew and returned above average profits to its owner. This continued for over 25 years. The business became so successful that ....more
Marketing in Tough Times - What Winners Do
You don't need a degree in economics to understand that the markets are sluggish around the world. In general, companies are nervous. A level of investment paralysis has occurred. These are uncertain times. When will it change? ....more
Spellchecker: Not a substitute...
As wonderful as spellchecker is, its only capable of doing so much. ...more
Studies show that writing errors impact negatively on customers' perception of you and your company. ...more
More Articles
Poor Discipline Kills Data Files and Costs Money.
Pricing in Proportion - An Introduction.
Pricing in Proportion - Marketing Strategies.
Your database is your most important marketing tool
Stop! Stop right now! You are simply squandering your marketing budget if you have not thought about the following aspects of your direct mail campaigns. These 10 easy cost-cutting tips will save you money. Follow this advice and your marketing budget will go further and your cost per response will be reduced.
Tips 1 to 5 are concerned with the quality of your contact addresses. Each tip is very simple and obvious but you would be amazed at how many businesses fail to get these points sorted out.....
