Professional Mailing Partners
ph: 0845 38 99 777
Never Hibernate with the bears
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Poor Discipline Kills Data Files and Costs Money.
Pricing in Proportion - An Introduction.
Pricing in Proportion - Marketing Strategies.
Your database is your most important marketing tool
Data Cleaning Services
Why is clean data necessary?
The quality of your
mailing addresses is critical to the success of your direct mail campaign.
They need to be
accurate, up-to-date and
without duplicates.
Why pay the postage for items that cannot be delivered? Why mail a
personalised letter to the wrong address or to someone who has moved? Who wants to send or receive more than one copy?
Accurate postcodes also determine how much you can save using Royal Mail Discounts. Accuracy is achieved by verifying the postcodes against the Royal Mail Postal Address File (PAF), what is this? Each corrected address could save you up to 11p in postage.
Deduplication saves you money. Reduce insert wastage by only sending one item per customer, cut your postage costs by only paying once per address and minimise your fulfilment costs by not wasting time and effort buying and inserting surplus envelopes.
Free Data Audit How do we clean your data?
Data cleaning is carried out by matching each of your addresses against the
PAF database, correcting spellings of post towns where identifiable, cleaning or adding postcodes where
possible, formatting the addresses to comply with Royal Mail
Specifications and the removal of duplicate addresses.
In addition we identify the addresses which have unclear or inaccurate elements, and send you a detailed report of the reasons for the errors. Each address can then be targeted for remedial action. For each address that can be corrected you save up to 11p in postage next time you send out a mailing. 1000 items = £110 saving. More info
Unsure of the quality of your data? We offer a Free Assessment Audit of your data to:
- Check and correct postcodes
- Correct mis-spelt post towns or cities
- Remove duplicates
- Assess the level of postcode accuracy for the purposes of claiming a mailing discount
- Identify "Gone Aways" and update new addresses where known
- Screen for Mortality and bereavement records
- Ensure compliance with the Mailing Preference Service (MPS) what is this?
- Identify addresses that require additional correction
- Provide a detailed results report
Our data audit provides a detailed report of the improvements that can be made to your data, and the cost for each improvement service. You can pick and choose whichever service you feel is appropriate to your requirements. Or you can choose not to make any changes. There is no obligation to proceed. All data is treated with the utmost security and confidentiality. No risk and No obligation. Why not try it today?
Three quarters of the data files we receive from our customers have less than 70% levels of address accuracy!
See for yourself what data cleaning can do for your data files
Your Database is Your Most Important Marketing Tool.....how to ensure the data within your database is valid and reliable, ... read more
Poor Discipline Kills Data Files and
Costs Money
Manually typing names and addresses into a customer database is repetitive,
tedious and prone to error. .... The operator may not realise how important...
read more
What is PAF?
Maintained by the Royal Mail the Postal Address File contains details of over 27 million addresses in the United Kingdom. Access is strictly controlled and requires a licence.
What is the Mailing Preference Services (MPS)?
It is a free service funded by the direct mail industry. It maintains the MPS Consumer File which is a list of names and addresses of consumers who have registered to restrict the amount of direct mail they receive. For more information visit www.mpsonline.org.uk
What are "Gone Aways"?
Addresses of businesses and people who have moved.
